ROI Calculators

ROI Calculators for Signal, Routing, and Activation

Model how stronger traffic, lead handling, and list monetization could improve the output of your funnel.

These calculators are scenario estimates designed to help you understand upside based on your current traffic and workflow assumptions.

No pitch. Just a clear breakdown of your funnel.

Typical calls are 20–30 minutes.

Short on time? Book a 15 min call

Data Pulse Impact Calculator

Model how Data Pulse improves conversion from your existing traffic.

These estimates are scenario-based and depend on signal quality, routing speed, and activation execution.

This is an estimated scenario based on how Data Pulse improves signal quality, routing speed, and activation efficiency.

Current Revenue

Visits
10,000
Leads
300
Customers
30
Revenue
$150,000

Improved Revenue

Visits
10,000
Leads
354
Customers
40
Revenue
$198,240

Revenue Lift

Additional Leads
+54
Additional Customers
+10
Additional Revenue
+$48,240

Estimated lift varies based on signal quality, response workflows, deliverability conditions, and speed to action.

Want help pressure-testing these assumptions against your actual funnel?

No pitch. Just a clear breakdown of your funnel.

Typical calls are 20–30 minutes.

Short on time? Book a 15 min call

Additional Funnel Calculators

Use these models to pressure-test different parts of your funnel:
- Data Pulse → traffic to downstream action
- Lead Engine → raw leads to conversion
- Email Monetization → existing lists to revenue

These models apply whether you’re fixing traffic (Data Pulse), improving lead conversion (Lead Engine), or monetizing your list.

Lead Engine

Lead Flow Impact Calculator

How faster routing improves conversion.

Faster routing and response improves how leads convert into customers.

Current Revenue

Monthly Leads
240
Close Rate
11%
Current Revenue
$110,880

Improved Revenue

Estimated Close Rate
11.9%
Closed Deals
29
Improved Revenue
$119,750

Revenue Lift

Routing Lift
+8%
Additional Deals
+2
Revenue Lift
+$8,870

Estimated lift from faster routing: +8%

Want to validate this against your actual routing and follow-up setup?

No pitch. Just a clear breakdown of your funnel.

Typical calls are 20–30 minutes.

Short on time? Book a 15 min call

Data Pulse

Deliverability Impact Calculator

How inbox rate affects revenue.

Better segmentation and timing improves inbox placement and downstream results.

Current Revenue

Inboxed Emails
36,000
Conversions
828
Current Revenue
$149,040

Improved Revenue

Estimated Inbox Rate
82.8%
Conversions
952
Improved Revenue
$171,396

Revenue Lift

Inbox Lift
+15%
Recovered Conversions
+124
Revenue Lift
$22,356

Estimated lift from improved segmentation and timing: +15%

Want help pressure-testing this against your real send path and audience rules?

No pitch. Just a clear breakdown of your funnel.

Typical calls are 20–30 minutes.

Short on time? Book a 15 min call

Existing Lists

Email Monetization Model

How existing lists generate more revenue.

Better segmentation, engagement targeting, and timing increase how much revenue your existing list generates.

Most email lists already have revenue in them — it’s just not being extracted.

Current Revenue

Engaged Users
3,360
Engagement Rate
28%
Current Revenue
$80,640

Improved Revenue

Estimated Engagement
36.4%
Engaged Users
4,368
Improved Revenue
$104,832

Revenue Lift

Segmentation Lift
+30%
Additional Engaged Users
+1,008
Revenue Lift
+$24,192

Estimated revenue lift from better segmentation and engagement targeting: +30%

Want to improve how your list actually generates revenue?

No pitch. Just a clear breakdown of your funnel.

Typical calls are 20–30 minutes.

Short on time? Book a 15 min call

Want to see how this would perform in your actual funnel?

We’ll show you exactly where your funnel is losing money — and what to fix first.

Most teams already have what they need — they’re just not using it correctly.

No pitch. Just a clear breakdown of your funnel.

Typical calls are 20–30 minutes.

Short on time? Book a 15 min call