Broad category interest
Useful for market context, but too general to imply an active buying process.
Signal Intelligence
Use behavior as context, not certainty.
Signal intelligence organizes available behavior and timing signals so teams can prioritize research-active audiences with the source and uncertainty visible.
Signal quality
Separate broad interest from recent relevant behavior
Recent relevant behavior
More specific and time-bound, but still an inference that requires validation.
First-party behavior
Directly observed on properties you control; identity remains separate from the event.
Responsible interpretation
Every inference needs a basis
A useful output states the source category, lookback period, filters, exclusions, and reason a record qualified. It should not describe a person as ready to buy unless verified evidence supports that statement.
Next step
Talk through your current setup
Start with the problem, data, and systems you already have.
We will identify what is observable, what may be matchable, and which delivery options fit your workflow.