Website Visitor Identification
TLDR:
Resolves 15–25% of anonymous website visitors into verified contacts for CRM, sales outreach, or remarketing — sometimes more, depending on traffic source and visitor behavior.
How it works:
When visitors land on your website but don’t convert, this system attempts to identify and enrich them for follow-up.
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Privacy-Compliant Identity Matching: When someone visits your site, the system checks for a match to a verified contact in a national identity graph.
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Typical Match Rates: Identification rates are typically between 15–25%, and can exceed 30% on high-quality traffic (such as U.S.-based or traffic from known channels like email or paid ads).
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Behavioral Data: Identified leads can include information about what pages were viewed, links clicked, and how long the visitor stayed — helping your team prioritize and personalize follow-up.
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CRM and Ad Integration: Once identified, these records can be pushed directly into your CRM, routed to your sales team, or used in compliant remarketing campaigns.
You’re no longer losing warm prospects who visit your site — even if they don’t fill out a form.