Identity Resolution + Intent Audiences

Turn anonymous demand into addressable people.

Reach Response combines Data Pulse (identity resolution) with Engine (behavior-based intent audiences) to activate campaigns across ads, CRM, and email—while suppressing converters to reduce waste.

Meta / Google / YouTube activation

CRM + Email workflows

Suppression after conversion

Privacy-forward approach

What RR does

Two components. One unified workflow.

Data Pulse — ID Resolution Visibility layer

Matches anonymous activity to real people where possible
Creates persistent IDs usable across channels
Supports suppression (buyers / converters excluded)

Outputs: match files / audiences for Meta, Google/YouTube, CRM, email workflows

Engine — Intent Audiences Behavior & timing

Behavior-based audiences (not “interest guesses”)
Configurable by vertical, geo, timing, and intensity
Built for prospecting, expansion, and re-engagement

Outputs: curated segments, refresh cadence, activation-ready formats

Quick example

Anonymized summary

Use case: convert anonymous demand into an addressable audience for follow-up + suppression
Activation: Meta / YouTube + CRM retargeting
Result: usable match outputs + cleaner spend by excluding converters

If helpful, we can show a PII-masked record example and full field coverage separately.

POC (recommended next step)

Contained test → evaluate → scale

Duration: 90 days
Scope: one traffic source or one market focused on ID resolution + retargeting
Intent Engine: 3–5 intent audiences activated via 3rd-party ad platforms using existing, already-performing ads and creative (clean performance comparison)
Match rate: typical 80%+ audience match rate on Meta
Execution: workflows run manually during the POC for control and validation

Success criteria: lower CAC by reaching the right people, improving results compared to today, and avoiding spend on users who already converted or aren’t interested.

Post-POC: once proven, retargeting flows and advertiser audience uploads can be fully automated.